New Retail Driven by Co-Branding Franchise of Prince Supermarket and WOWNOW

On August 19, A strategic partnership was established between Prince Supermarket, a subsidiary of Prince Real Estate Group, and WOWNOW App. The Co-branding franchise supermarket launch event was successfully held at Prince Headquarters building.


With the collaboration of two parties, over 100 Co-branding franchise supermarkets are planned to open within the next 3 years, operating online & offline, making the competition in Cambodia retail market even fiercer.


Data shows that Cambodia's retail market surged in 2021, with the market turnover of E-commerce reaching nearly 1 billion US Dollars. Many international retail giants such as 7-11, Circle K, etc. have entered Cambodia market despite on-line retail is booming and overshadowing the brick-and-mortar stores. The co-branding new retail model driven by Prince Supermarket and WOWNOW is an innovative approach in Cambodia retail sector.


Prince Supermarket is a well-established local brand with years of experience in the operation and management of chain stores. It offers a wide range of groceries and daily necessities including vegetables, fruits, frozen foods, grain and oil, snacks, etc. As a lifestyle service provider and a next generation Super App, WOWNOW has over 800,000 users and 20,000 vendors, covering 1,646 subdistricts in 25 provinces and cities in Cambodia.


The Co-branding franchise supermarket aims to integrate the strength of the two parties and build its core competitiveness over time. The franchise store will not only benefit from the branding, product and technical support from Prince Supermarket, but also the professional logistic services and online traffic brought by WOWNOW. During the event, a micro franchise-store model was introduced, announcing that first 50 franchisees will benefit from an exclusive service package.

Hotline: Mr. Huang (Chinese) 069787606 Mr. Zheng (Cambodian, English): 095720626

Mr. Hong (Cambodian, English): 081939882

Prince Supermarket:

Prince Supermarket is an affiliate under Prince Real Estate Group. The company takes "We Understand You and Your Lifestyle" as its business philosophy, positioning itself as "An Innovative Boutique Supermarket", and aims to "Integrate into the Community as a Good Neighbor and Provide Quality Products to the Residents".

Prince Supermarket is comprised of three sub-brands: "Prince Market", "Prince Fresh" and "Prince Lifestyle". Currently, Prince Supermarket has opened its branch in Prince Central Plaza, Prince Diamond One, Prince Headquarters Building and Prince Huan Yu Mall in Sihanoukville, the branch at Prince International Plaza is being prepared.

Prince Supermarket plans to open 100 franchise stores by the end of 2023 and 150 by the end of 2024.


WOWNOW is the first super APP in Cambodia and a lifestyle services provider, its business span across food delivery, group-buying, oversea shopping, FMCG and wholesale, etc. Currently, it has 4 warehouses in Phnom Penh and 1 warehouse in Sihanoukville, with storage space of nearly 25,000 sqm.

WOWNOW has over 800,000 users and 20,000 vendors, covering 1,646 subdistricts in 25 provinces and cities in Cambodia.

Some orders placed through the WOWNOW APP could be delivered within 30 minutes or less.

In addition, WOWNOW also integrated many other functions into the app such as Alipay, travel reservation, mobile and games top-up, etc.

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